Upcoming Webinar: Effective Traffic Safety Messaging
Posted on March, 5th 2020
This webinar will feature information on the design of effective traffic safety messages based on an understanding of traffic safety culture. The webinar will summarize different forms of traffic safety culture message including social norms. The webinar will also discuss the importance of the message “frame” to be positive (rather than fear-based); namely, those that grow self-efficacy and align with audience values. Finally, the webinar will discuss some aspects of message design to overcome audience resistance. Together, traffic safety culture messages can be more effective in changing behavior and be more acceptable to audience communities.
For more information or to register, click here.